Latest Stories
The Tournament of Roses
It’s the granddaddy of them all – The Tournament of Roses (TOR), staged for the world right here in usually sunny Southern California each January 1 (unless it’s a Sunday). On September 20, LA5 breakfast attendees heard from TOR CEO David Eads about some behind the scenes challenges the organization faces in keeping the event relevant and exciting to its millions of worldwide viewers of both the iconic parade and the vaunted Rose Bowl football game. Read More
Failure = Innovation!
Who do you call for product design innovation? In the case of LA5, call Grant Delgatty, Associate Professor and Chair of Product Innovation in USC’s Iovine and Young Academy (IYA). Read More
Members You Should Know: Jared Smith
If you were present at the club meeting on May 31, then you witnessed history in the making - twice over - by one individual. Read More
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